These fishing hooks are fantastic for both amateur and seasoned anglers. Their durability and versatility make them worth every penny. I highly recommend them to anyone looking for reliable hooks for their tackle box.
Jono Van Vurren · 8 Oct 2025
Black Friday Early Access
Over $900 of tackle. $399. Limited boxes.
Surprise the angler in you, or the one next to you.
Waitlist gets 48 hours before the public.
You're on the list
You'll get 48 hours before the public. We'll email you when early access opens on Sun 1 November, 7pm NZDT. Keep an eye on your inbox (and your spam folder, just in case).
Early access opens in
00Days00Hrs00Mins00Secs
Early access opens Sun 1 November, 7pm NZDT.
Built To Fish. Inspired By Nature.
- Catch more.
- Save heaps.
- Fish cleaner.
The maths
Save $500+ NZD.
The box contains over $900 NZD in retail value. You pay $399 NZD, so you save $500+ NZD.
- A sealed mystery box: no spoilers until you open it
- Curated by our team of seasoned anglers
- Plastic-free packing: recyclable cardboard, paper tape, paper fill
- Free shipping starts when orders open
- Shipping to the USA: $19.90 NZD
Retail valueOver $900 NZD
Your Black Friday price$399 NZD
You save$500+ NZD
Contents: classified
This is the
fun part.
Surprise the angler in you, or the one next to you. Every box is sealed tight and packed with gear that'll definitely get used on the water. No spoilers until you open it. Just over $900 NZD in retail value for $399 NZD, and no two boxes alike.
Why keep it a mystery?Because lifting the lid is the best bit. Our seasoned anglers curate every box, so each one's a different mix, and every single one packs over $900 NZD in retail value.
- Over $900 NZDretail value in every box
- Curated by anglersseasoned anglers pick every box
- Plastic-free packingcardboard, paper tape, paper fill
- Limited boxesonce they're gone, they're gone
No spoilers until you open it
Four reasons to get on the list
- 01
First in line
Early access opens Sun 1 November at 7pm NZDT. Waitlisters get in before everyone else.
- 02
The Black Friday price
$399 NZD for over $900 NZD in retail value. That's $500+ NZD back in your pocket.
- 03
Limited boxes
Strictly limited. When they're gone, they're gone, so don't sleep on it.
- 04
No spoilers
What's inside stays under wraps until you lift the lid. That's the fun part.
Made for sharing
Christmas sorted. Summer stocked.
A big box of gear to open, share and fish through the season. For restocking your own tackle box before summer, or for the angler in your life.
Limited run
Once it's gone, it's gone
$250,000 of tackle (RRP) is going into this drop, split across a limited number of boxes.
Black Friday Early Access opens in
0Days
0Hrs
0Min
0Sec
Sun 1 November, 7pm NZDT.
Fish cleaner
Less plastic in the tackle box. And in the sea.
Wise Angler started with one mission: cut the unnecessary plastic that comes with fishing gear. Every order helps keep that going.
125,000+
plastic packages saved and counting
How your box is packed
- 100% recyclable cardboardouter box
- Water-activated kraft paper tapeand paper fill. No plastic bubble wrap.
- Minimal-plastictackle carding
Checked by anglers
Our team of seasoned anglers checks what goes into every box, to give you the greatest chance of success on the water.
Built to last
Good gear you keep using is the simplest way to waste less. Every piece in the box is picked to be used, not to sit in a drawer.
Built To Fish. Inspired By Nature.
From real anglers
What anglers say about our gear
Rated 5.0 from 30 Judge.me reviews. The Mystery Box is brand new, so it has no reviews yet. These are verbatim 5-star Judge.me reviews of Wise Angler products.
Great mix of lures
John George · 17 Dec 2025
Fantastic fishing hook, the fish can't escape! Thank you Wise Angler, and the multi pack offer was extremely good value 👍
Steven Lewis · 26 Sep 2026
Absolutely insane hook these light circles have got an incredible hook up rate whether surfcasting off the sand or stray lining off the rocks 💯💯recommend
CRAIG ROGERS · 6 Feb 2026
Used the 3” StormX soft bait and had a great mission landing 4 good sized trout definitely recommend giving them a go in the freshwater
Noah · 21 Dec 2025
I like light tackle fishing, the Demon Circles are great because they are easy to set being a fine wire hook. I only fish circles and recurves for bait fishing. The green aspect of the Wise Angler product is great. An added bonus is dealing with the people. They really are great people. Some will say hooks are hooks. Like many others I will say that 10% of fishermen catch 90% of the fish. I'm not boasting - but I do ok. IMO it is the detail that makes the difference. Great hooks and environmentally friendly packaging seals the deal for me.
Michael Parker · 8 Oct 2025
Swipe for more reviews →
Questions
Good to know
What's in the Mystery Tackle Box?
That's the fun part, and we're not spoiling it. Every box is sealed, curated by our seasoned anglers and packed with gear that'll definitely get used on the water. No two boxes are alike.
Here's what we will tell you: every box has over $900 NZD in retail value, and boxes are limited, so once they're gone, they're gone.
Does the box have over $900 NZD in retail value?
The box has over $900 NZD in retail value. You pay $399 NZD, so you save $500+ NZD.
Who is it for?
The angler in you, or the one next to you. It's made for restocking before summer and for anyone buying for an angler. Every box is a different mix, so if you need something specific, shop the individual products instead.
Where do you ship, and what does it cost?
Free shipping starts when orders open. Shipping to the USA is $19.90 NZD.
Orders are dispatched Monday to Friday. In New Zealand, delivery is overnight to metro areas and 2–3 days to rural addresses.
Will I pay import duties or taxes?
Orders to the USA may attract import duties, taxes or carrier fees. These are paid by the buyer and aren't included in the box price or shipping.
Can I choose what goes in my box?
Nope, that's the fun part. If you need something specific, shop the individual products instead.
Are the boxes limited?
Yes. It's a limited run, and once the boxes are gone, they're gone.
Waitlist members get early access before it opens to everyone, so joining the waitlist is the best way to get one.
When does the Black Friday price end?
While stock lasts, during our Black Friday Super Sale.
Can I pay with Afterpay?
Yes. Pay in 4 interest-free instalments with Afterpay at checkout.
How does the waitlist work?
Pop your email in. Joining the waitlist gets you early access when it opens on Sun 1 November at 7pm NZDT. We'll email everyone on the waitlist when it opens. Joining is free and doesn't commit you to buy.
When does early access open?
Sun 1 November at 7pm NZDT. Waitlist members are notified by email first.
Boxes are limited, so it's worth being quick once early access opens.
How is the box packed?
In a 100% recyclable cardboard outer box, sealed with water-activated kraft paper tape and cushioned with paper fill (no plastic bubble wrap). The tackle itself comes on minimal-plastic carding.
Does it make a good gift?
Absolutely. Surprise the angler next to you with a sealed box of gear that'll definitely get used on the water.
Black Friday Sale
Black Friday Early Access
Gear up for your biggest season.
Over $900 value, only $399. No two boxes alike. Waitlist gets 48 hours before the public.
$399NZDSave $500+ NZD
- Over $900 NZD in retail value in every box
- Free shipping starts when orders open
- Shipping to the USA: $19.90 NZD
- Checked by our team of seasoned anglers
- Dispatched Mon–Fri in recyclable cardboard with paper fill
Built To Fish. Inspired By Nature.
