Black Friday Early Access
The Mystery Tackle Box
This is the fun part. Surprise the angler in you, or the one next to you.
- Over $900 NZD retail value
- Only $399 NZD
- Limited boxes
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Thanks for joining. We'll email you when Black Friday Early Access opens on Sun 1 November, so you can get in early. Keep an eye on your inbox (and your spam folder, just in case).
Opens Sun 1 November, 7pm NZDT.
Built To Fish. Inspired By Nature.
The sustainable trip.
From the night before to the drive home, here's how a day on the water leaves less behind, with gear made to fish hard.
- 01 · Plan
Buy once, in bulkOne kit, one delivery, one compostable mailer instead of several.
Bundles from $63.15 - 02 · Rig
Rig plastic-freeHigh-carbon steel hooks and PVC-free StormX soft lures, in AS 5810 packs.
Hooks from $9.49 - 03 · Fish
Fish it wellMatch hook to bait: 2/0 to 7/0 for snapper, kahawai and trevally.
StormX $15.99 - 04 · ReleaseLet the big ones go
Wet hands, quick photo, back in the water. Circle hooks make it easy.
Release kit $89.19 - 05 · Return
Leave nothingOur packs break down in a home compost in 120–180 days.
How we do it
Built To Fish. Inspired By Nature.
We're a team of New Zealand anglers who got tired of tackle packed in plastic. So we design hooks, swivels and StormX soft lures that fish hard, and pack them so nothing lingers after the trip.
The sustainable angler's code.
- Know before you go
Check the size limits, bag limits and closed areas for the water you're fishing, every trip.
- Rig to release
Circle hooks and sharp points mean jaw hook-ups and quick, clean unhooking.
- Fight fast, handle less
Gear matched to the fish ends the fight sooner and gets it back in better shape.
- Keep a feed, not a freezer
Take what you'll eat fresh. The big breeders go back.
- Leave nothing behind
Bring home every hook, offcut of line and packet. Ours compost; old tackle doesn't.
- Back the people who protect it
Support the groups standing up for healthy fisheries, and add your voice to theirs.
Why bulk buying is part of the mission.
- Less carbonOne order instead of several means fewer deliveries on the road.
- Less packagingA kit ships in one mailer, not one per item.
- More savingsBundles save up to 59% on buying separately.
- More fishingFewer trips to restock, more time on the water.
Fish it wiselyFind the rules and kit for your fish →
Technique
- Strayline lightly weighted baits down a berley trail so they drift naturally.
- Hook sizes 2/0, 3/0, 5/0 or 7/0, matched to your bait. Circle hooks set in the jaw, which makes a clean release easier.
Release well
- Wet your hands, support the belly and keep the fish out of the water as little as possible.
- If a fish is deeply hooked, cut the leader close rather than pulling the hook.
Take only what you need
A limit is a ceiling, not a target. Keep what you'll eat fresh and let the rest go to breed.
- Auckland East (SNA1)30 cm minimum · 7 per day
- Auckland West27 cm minimum · 10 per day
Rules change and vary by area. Always check the official rules before you fish: Fisheries New Zealand (MPI) ↗
Technique
- Strayline or fish soft baits over reef edges and washes.
- Hook sizes 2/0, 3/0, 5/0 or 7/0, matched to your bait. Circle hooks set in the jaw, which makes a clean release easier.
Release well
- Wet your hands, support the belly and keep the fish out of the water as little as possible.
- If a fish is deeply hooked, cut the leader close rather than pulling the hook.
Take only what you need
A limit is a ceiling, not a target. Keep what you'll eat fresh and let the rest go to breed.
- NSW30 cm minimum · bag limit 10
NSW is consulting on a new snapper harvest strategy, so these limits may change.
Rules change and vary by area. Always check the official rules before you fish: NSW DPI ↗
Technique
- Live bait: hook a lively bait lightly through the nose or back so it swims naturally, on a live bait hook sized to the bait.
- Fish gear heavy enough to end the fight quickly, so a released fish swims away strong.
Release well
- Wet your hands, support the belly and keep the fish out of the water as little as possible.
- If a fish is deeply hooked, cut the leader close rather than pulling the hook.
Take only what you need
A limit is a ceiling, not a target. Keep what you'll eat fresh and let the rest go to breed.
- Kingfish75 cm minimum · 3 per day
Rules change and vary by area. Always check the official rules before you fish: Fisheries New Zealand (MPI) ↗
Technique
- Live bait: hook a lively bait lightly through the nose or back so it swims naturally, on a live bait hook sized to the bait.
- Fish gear heavy enough to end the fight quickly, so a released fish swims away strong.
Release well
- Wet your hands, support the belly and keep the fish out of the water as little as possible.
- If a fish is deeply hooked, cut the leader close rather than pulling the hook.
Take only what you need
A limit is a ceiling, not a target. Keep what you'll eat fresh and let the rest go to breed.
- Yellowtail kingfish65 cm minimum · bag limit 5
NSW is consulting on a new kingfish harvest strategy, so these limits may change.
Rules change and vary by area. Always check the official rules before you fish: NSW DPI ↗
Technique
- Surfcasting: fish the gutters and rips, and use a running rig on a rolling swivel to keep line twist down.
- Hook sizes 2/0, 3/0, 5/0 or 7/0, matched to your bait. Circle hooks set in the jaw, which makes a clean release easier.
- When they work the surface, a soft bait on the retrieve is all you need.
Release well
- Wet your hands, support the belly and keep the fish out of the water as little as possible.
- If a fish is deeply hooked, cut the leader close rather than pulling the hook.
Take only what you need
A limit is a ceiling, not a target. Keep what you'll eat fresh and let the rest go to breed.
- KahawaiNo minimum size · part of the combined daily limit of 20 finfish
Rules change and vary by area. Always check the official rules before you fish: Fisheries New Zealand (MPI) ↗
Technique
- Surfcasting: fish the gutters and rips, and use a running rig on a rolling swivel to keep line twist down.
- Hook sizes 2/0, 3/0, 5/0 or 7/0, matched to your bait. Circle hooks set in the jaw, which makes a clean release easier.
Release well
- Wet your hands, support the belly and keep the fish out of the water as little as possible.
- If a fish is deeply hooked, cut the leader close rather than pulling the hook.
Take only what you need
A limit is a ceiling, not a target. Keep what you'll eat fresh and let the rest go to breed.
- Australian salmonNo size limit · bag limit 5
Rules change and vary by area. Always check the official rules before you fish: NSW DPI ↗
Technique
- Strayline small baits in the berley trail, or fish soft baits slowly along the bottom.
- Hook sizes 2/0, 3/0, 5/0 or 7/0, matched to your bait. Circle hooks set in the jaw, which makes a clean release easier.
Release well
- Wet your hands, support the belly and keep the fish out of the water as little as possible.
- If a fish is deeply hooked, cut the leader close rather than pulling the hook.
Take only what you need
A limit is a ceiling, not a target. Keep what you'll eat fresh and let the rest go to breed.
- Trevally25 cm minimum · part of the combined daily limit of 20 finfish
Rules change and vary by area. Always check the official rules before you fish: Fisheries New Zealand (MPI) ↗
Technique
- Small soft baits on light line in lakes and rivers.
- Keep fish in the water while you unhook. Trout tire fast in warm water, so release them quickly.
Release well
- Wet your hands, support the belly and keep the fish out of the water as little as possible.
- If a fish is deeply hooked, cut the leader close rather than pulling the hook.
Take only what you need
A limit is a ceiling, not a target. Keep what you'll eat fresh and let the rest go to breed.
You need a Fish & Game licence, and limits vary by region and water. Check the regulations for where you fish.
Rules change and vary by area. Always check the official rules before you fish: Fish & Game New Zealand ↗
Technique
- Hop soft baits along sandy bottoms and drop-offs on the run-out tide.
- Big flathead are usually breeding females. The slot limit keeps them in the water.
Release well
- Wet your hands, support the belly and keep the fish out of the water as little as possible.
- If a fish is deeply hooked, cut the leader close rather than pulling the hook.
Take only what you need
A limit is a ceiling, not a target. Keep what you'll eat fresh and let the rest go to breed.
- Dusky flathead36–70 cm slot · bag limit 5
Rules change and vary by area. Always check the official rules before you fish: NSW DPI ↗
Technique
- Fish it like snapper: baits near the bottom on 5/0 or 7/0 hooks, matched to bait size.
- Deep-water fish can suffer barotrauma. Use a release weight to return undersized fish to depth.
Release well
- Wet your hands, support the belly and keep the fish out of the water as little as possible.
- If a fish is deeply hooked, cut the leader close rather than pulling the hook.
Take only what you need
A limit is a ceiling, not a target. Keep what you'll eat fresh and let the rest go to breed.
- Red emperor55 cm minimum · possession limit 5
Rules change and vary by area. Always check the official rules before you fish: Queensland Government ↗
Technique
- Surfcasting: fish the gutters and rips, and use a running rig on a rolling swivel to keep line twist down.
- Use inline circle hooks with bait so fish are hooked in the jaw and released cleanly.
Release well
- Wet your hands, support the belly and keep the fish out of the water as little as possible.
- If a fish is deeply hooked, cut the leader close rather than pulling the hook.
Take only what you need
A limit is a ceiling, not a target. Keep what you'll eat fresh and let the rest go to breed.
- Ocean fishery28–31 in slot · 1 fish
States set their own seasons and rules, and Chesapeake Bay rules differ. Check your state agency.
Rules change and vary by area. Always check the official rules before you fish: Atlantic States Marine Fisheries Commission ↗
Offers right now
Sample Bundle $63.15
Usually $157.87. Try every hook style in one pack and pick the sizes you fish.
Pick your sizesMystery Tackle Box
Over $900 NZD in retail value. Limited numbers, with 48-hour early access for the waitlist.
Join the waitlistSustainability isn't a product line. It's how we design everything.
- 125,000+
Single-use plastic packages kept out of our oceans so far.
Certified under controlled home compost conditions. Timeframes vary with temperature, moisture and biological activity.
- Real reviewsRead what anglers say
- Secure checkoutAfterpay available
- NZ · AU · USShipping from Auckland
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Catches, rigs, new drops and early Mystery Box news, straight from the water.
@sam_chevaldin · 21 Apr 2026Not only one but getting two❗️
@cash_heke · 16 Apr 2026Good way to start off a winter with a nice snap.
@hookedonruben · 24 Mar 2026Didn't prepare much fo troutfishing in Nz…
@hookedonruben · 15 Mar 2026[AD] Not just good for me, also good for the enviroment!
@corofishingboys · 24 Feb 2026Big bronze whaler shark took my life bait 🤯
@huntnhooknz · 16 Jan 2026Stray-lining 3 metres under the boat produced this nice snapper !!
@woolybuggerr · 19 Dec 2025Wicked day out on the lake testing out @wiseangler new range of softbaits…
@wiseangler · 19 Dec 2025When the lights go down, the bite turns on.
