BUILT TO PERFORM. INSPIRED BY NATURE.

The Evolution of Soft lURES Starts Here

StormX™ fuses cutting-edge materials with serious angler performance. Ultra-durable. Scent-infused. Floating design.
Packed in 100% compostable bags made from plants, not plastic.

Make the switch. Fish harder. Leave no trace.

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StormX™ Cyclone Minnow 5" Soft Lure

$15.99 NZD

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StormX™ Cyclone Minnow 5" Soft Lure

$15.99 NZD

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StormX™ Storm Shad 7" Soft Lure

$15.99 NZD

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StormX™ Storm Shad 7" Soft Lure

$15.99 NZD

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StormX™ Storm Shad 7" Soft Lure

$15.99 NZD

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INSPIRE BY NATURE

Let customers speak for us

from 22 reviews

Light Tackle rules!

I like light tackle fishing, the Demon Circles are great because they are easy to set being a fine wire hook. I only fish circles and recurves for bait fishing. The green aspect of the Wise Angler product is great. An added bonus is dealing with the people. They really are great people. Some will say hooks are hooks. Like many others I will say that 10% of fishermen catch 90% of the fish. I'm not boasting - but I do ok. IMO it is the detail that makes the difference. Great hooks and environmentally friendly packaging seals the deal for me.

Michael Parker

Beak Hook - Extra Long Point / Pink

10/08/2025

Good communication

Skipper Rutts

Demon Circle Hook

Great quality hooks with impressive results.

These fishing hooks are fantastic for both amateur and seasoned anglers. Their durability and versatility make them worth every penny. I highly recommend them to anyone looking for reliable hooks for their tackle box.

Jono Van Vurren

Beak Hook - Extra Long Point / Luminous Green

Live Bait Hook

Great NZ Company

Have just started using Wise angler hooks and already caught some great fish, will recommend them to anyone wanting to try new hooks

Philip Ryan

Low Profile High Strength Swivels

These swivels are strong, reliable and also have an extremely low profile which is perfect for all fishing set ups. Highly recommend!!

HuntnHookNZ

Impressed Rolling Swivel

Better Than Expected

Better than what I expected. Great quality, fast delivery.

Zack B.

Razor Sharp Precision

Extremely sharp.

Thore Garbers

Beak Hook - Extra Long Point Fluro Green

Perfect for Snapper Fishing

I reckon these are really effective for snapper fishing inner harbour, keeps it simple, no need for sliding sinkers which get caught up.

Nick Murphy

Barrel Brass Weight Rolling Swivel

Strong Reliable and Eco Friendly

Strong, reliable and eco friendly. Would definitely recommend this product to anyone!!

Excellent Quality

Excellent quality. Full stop..

Coast Lock Snap Rolling Swivel

Ultra Sharp Hooks

Beak Hook - Color Trio Bundle

Very good hook does the job great colours.👍🏻👍🏻👍🏻💯

Darryl Oreilly-Nugent

10/07/2025

Love the hooks and happy to support you boys

Glenn Rappell

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BUILT TO PERFORM. INSPIRED BY NATURE.

The Evolution of Soft lURES Starts Here

Make the switch. Fish harder. Leave no trace.

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INSPIRE BY NATURE

Let customers speak for us