Born on New Zealand water.
We're a team of Kiwi anglers designing hooks, swivels, StormX soft baits and apparel for the way we actually fish: surf, harbour, rock and lake. Now shipping to anglers across New Zealand, Australia and the US.
Home water. Three countries.
- NZ
Where every product is designed, and where we fish it first.
- AU
Same gear, shipped across the Tasman to Aussie anglers.
- US
Delivered to anglers in the United States.
How our gear gets to you.
Designed for local species
Hook patterns, sizes and lure colours chosen for what bites on our coasts, from snapper to kingfish.
Packed to break down
Our packs are certified home compostable to AS 5810. No plastic sleeve to bin.
Into your tackle box
Built to be tied on, fished hard and trusted trip after trip.
Made to go back to the earth.
- Plastic-free
Your order leaves us without plastic packaging.
- AS 5810
The Australian standard for home compostable packaging, which our packs are certified to.
- 120–180 days
To break down in a home compost, depending on conditions.
- 125,000+
Packages sent out so far without single-use plastic.
Let the big ones go.
A trevally slipped back over the side is one more fish for the next trip, and the next generation of anglers. Here's who is speaking up for them.
Amplifying LegaSea's voice.
Rescue Fish – A Pathway to Abundance · LegaSea on YouTube
- 2012
LegaSea founded by the NZ Sport Fishing Council.
- 55 clubs
Member clubs of the NZ Sport Fishing Council, which it has served since 1957.
- 36,200
Affiliated club members nationwide.
LegaSea is a not-for-profit set up by the New Zealand Sport Fishing Council in 2012 to raise public awareness of the issues facing recreational fishers.
“…restore New Zealand’s inshore fisheries to abundant levels and return the marine environment to a more productive ecosystem.”
LegaSea Fisheries Manifesto
Our gear only matters if there are fish to catch. Through Wise Angler, we share LegaSea's work with every angler we reach, so more people know what's being done for fishing in New Zealand.
Source: legasea.co.nz/about-us/what-is-legasea. LegaSea logo and video © LegaSea.
Four things we won't trade.
Gear that earns its place
If it doesn't hold up on the water, it doesn't make the range.
Less in the bin
Packaging is part of the product, so we design it to compost, not to linger.
Fish for tomorrow
Healthy fisheries are the whole point. That's why we partner with people working to protect them.
Anglers first
We fish the same spots you do, and we build for that, not for a catalogue.
