Built to Fish
Inspired by Nature
Forged by the wild. Powered by innovation. Built for the ultimate catch – protecting the waters that inspire us.
Fishing Redefined for the Future
Built with high-performance materials and a commitment to sustainability, our gear helps you fish smarter
Our Eco-Friendly Collections
Explore our handpicked selection of top-quality fishing essentials. Each product is designed to enhance your fishing experience.
Anzol Beak - Ponta Extra Longa / Rosa
Anzol Beak - Ponta Extra Longa Verde Fluorescente
Anzol Beak - Ponta Extra Longa / Verde Luminoso
Coast Lock Snap Rolling Swivel
Who We Are
Passionate Anglers, Sustainable Solutions
We are anglers just like you, and just like you we're passionate about fishing and deeply committed to preserving the beauty and health of our waters for future generations.
Our brand was born out of a desire to create a positive impact in the recreational fishing industry and set a new standard that aligns with our mission for sustainability.
Our Core Values
At Wise Angler, our values of sustainability, innovation, and durability shape everything we do — creating products that perform well.
Our Impact
0
So far, we’ve saved over 125.000 single-use plastic packages from ending up in our oceans
Live Bait Hook
Hooked on Quality and Precision
Our Live Bait Hook is crafted from high-carbon steel for exceptional strength and durability. Featuring an ultra-sharp needle point, it ensures precise hooks every time, delivering unmatched performance for your fishing experience. Perfect for both seasoned anglers and beginners.
What Our Anglers Are Saying
Experience Sustainable Fishing Firsthand
See how our sustainable products perform in real-world fishing scenarios. Learn from anglers who trust Wise Angler gear to support their eco-conscious journey.
Your Questions, Answered
Find answers to your most common questions about our products to shipping and beyond.
Where do you ship from?
We are a business based in New Zealand and we ship our products from the city of sails, Auckland.
How can I become a retailer?
If you're interested in becoming a Wise Angler retailer, it's a simple process. Just click on the "Login" button on our website and create an account. Once you've created an account, we will reach out to your business to verify your account and discuss the details of becoming a retailer. We value our retail partners and are always looking to expand our network.
How long will my shipping take?
We process your order within the day you purchase. For delivery, please allow 3 to 5 days. Metro area overnight. Please note that if your order is being shipped overseas, it may take anywhere from 5 to 15 days to arrive. However, please keep in mind that unforeseen delays, such as weather conditions or courier issues, may occur which are out of our control. Once your order has been shipped, you will receive a tracking number which will allow you to monitor your package until it is delivered.
Do you ship outside of New Zealand?
We do offer shipping services worldwide. Our international and domestic customers can choose from standard and free shipping options based on their location and order value. When you place an order, please provide your shipping address, and we will calculate the shipping cost for you at checkout.
Read Our Expert Tips and Stories
