The Rise of Plastic-Free Tackle
As awareness around ocean pollution grows, so does demand for plastic-free fishing tackle. Anglers are looking for gear that performs without contributing to the problem — and retailers are starting to stock products that align with those values.
That’s where Wise Angler comes in. We're not just another tackle brand — we're part of a conscious shift in the recreational fishing world, offering high-quality hooks, swivels, and gear that are 100% plastic-free and packaged in certified compostable materials.
What Makes Wise Angler Different
Wise Angler gear is crafted to meet the demands of real anglers — without leaving plastic waste behind. From product to delivery, everything we offer is:
-
Designed for performance and durability
-
Packaged with home- and industrial-compostable materials
-
Delivered with zero plastic — no bubble wrap, no zip-locks, no waste
-
Certified to meet international compost standards (AS 5810, EN 13432, ASTM D6400)
It’s eco-friendly fishing gear that works, without compromise.
Real Impact, One Packet at a Time
Wise Angler partners with over 55 trusted retail stores across New Zealand and Australia. And the results are measurable:
For every 10,000 packets sold, over 50 kilograms of plastic are prevented from entering the environment.
This is a brand anglers feel good about using — and retailers feel proud to stock.
Why Retailers and Anglers Are Making the Switch
Keyword targets: stock sustainable fishing gear, eco tackle supplier, fishing gear for retail
The switch to plastic-free tackle isn’t just environmental — it’s practical.
Retailers see clean, compostable packaging with a clear sustainability story that drives interest and repeat sales. Anglers get gear that performs — responsibly.
Wise Angler offers:
-
Marine-grade hooks and swivels
-
Clean, bold shelf-ready packaging
-
Plastic-free fulfilment and logistics
-
A trusted brand backed by purpose-driven marketing
Whether you're casting off the rocks or running a store, Wise Angler fits.
How to Stock Wise Angler Tackle
Keyword targets: become a fishing gear retailer, stock plastic-free tackle, sustainable tackle wholesale
If you're a retailer ready to offer your customers a smarter option, now’s the time to connect.
Visit www.wiseangler.co.nz and fill out the retailer form — we’ll help you get started with a product range built for both performance and purpose.
Wise Angler
Inspired by Nature
More than tackle. Less waste. Real impact.