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EXPLORE OUR SOFT LURE RANGE

Built To Fish.

Inspired By Nature.

The Evolution of Soft lURES Starts Here

StormX™ fuses cutting-edge materials with serious angler performance. Ultra-durable. Scent-infused. Floating design.
Packed in home-compostable bags made from plants, not plastic.

Make the switch. Fish harder. Leave no trace.

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Barrel Brass Weight Rolling Swivel

$15.99 NZD

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Beak Hook - Color Trio Bundle by Wise Angler

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Beak Hook - Color Trio Bundle

$30.57 NZD

~~$35.97 NZD~~ $30.57 NZD

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Beak Hook - Extra Long Point / Luminous Green

Desde $11.99 NZD

~~$0.00 NZD~~ Desde $11.99 NZD

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Beak Hook - Extra Long Point / Pink

Desde $11.99 NZD

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Beak Hook - Extra Long Point Fluro Green

Desde $11.99 NZD

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The Hook Up Bundle close-up by Wise Angler

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Catch & Release Bundle

$89.19 NZD

~~$127.41 NZD~~ $89.19 NZD

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Coast Lock Snap Rolling Swivel

Desde $10.49 NZD

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Crossline Rolling Swivel with Pearl Beads

Desde $11.49 NZD

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Black Friday · Early access

The Mystery Tackle Box

Over $900 NZDIn retail value, in one box
Limited numbersOnce they're gone, they're gone
48h early accessThe waitlist gets in before the public

Join the waitlistFree to join. No commitment to buy.

Built To Fish.
Inspired By Nature.

Let customers speak for us

from 37 reviews

Beautifully engineered a pleasure to hold

Steven Lewis

09/26/2026

Fantastic fishing hook, the fish can't escape! Thank you Wise Angler, and the multi pack offer was extremely good value 👍

would love it in 3in for trout tho

Blake Steen

04/20/2026

Very nice lure that swims well. Impressive

Craige

02/09/2026

Absolutely insane hook these light circles have got an incredible hook up rate whether surfcasting off the sand or stray lining off the rocks 💯💯recommend

CRAIG ROGERS

02/06/2026

Really happy with the quality of these hooks

M.W.

01/20/2026

Used the 3” StormX soft bait and had a great mission landing 4 good sized trout definitely recommend giving them a go in the freshwater

Noah

12/21/2025

Awesome product and service

Rob Henry

Great mix of lures

John George

12/17/2025

Sorry guys. The weather has been absolutel rubbish in my area .so haven't had a chance to get out fishing

Wayne Frankhouser

10/30/2025

Good communication

Skipper Rutts

10/08/2025

Great NZ Company

Have just started using Wise angler hooks and already caught some great fish, will recommend them to anyone wanting to try new hooks

Philip Ryan

Great quality hooks with impressive results.

These fishing hooks are fantastic for both amateur and seasoned anglers. Their durability and versatility make them worth every penny. I highly recommend them to anyone looking for reliable hooks for their tackle box.

Jono Van Vurren

Light Tackle rules!

I like light tackle fishing, the Demon Circles are great because they are easy to set being a fine wire hook. I only fish circles and recurves for bait fishing. The green aspect of the Wise Angler product is great. An added bonus is dealing with the people. They really are great people. Some will say hooks are hooks. Like many others I will say that 10% of fishermen catch 90% of the fish. I'm not boasting - but I do ok. IMO it is the detail that makes the difference. Great hooks and environmentally friendly packaging seals the deal for me.

Michael Parker

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The Evolution of Soft lURES Starts Here

Make the switch. Fish harder. Leave no trace.

Barrel Brass Weight Rolling Swivel

Beak Hook - Color Trio Bundle

Beak Hook - Extra Long Point / Luminous Green

Beak Hook - Extra Long Point / Pink

Beak Hook - Extra Long Point Fluro Green

Catch & Release Bundle

Coast Lock Snap Rolling Swivel

Crossline Rolling Swivel with Pearl Beads

Filtrar

The Mystery Tackle Box

Built To Fish.
Inspired By Nature.

Let customers speak for us