Black Friday Early Access
The Mystery Tackle Box
This is the fun part. Surprise the angler in you, or the one next to you.
- Over $900 NZD retail value
- Only $399 NZD
- Limited boxes
Early access opens in
Early access is open
You're on the list
Thanks for joining. We'll email you when Black Friday Early Access opens on Sun 1 November, so you can get in early. Keep an eye on your inbox (and your spam folder, just in case).
Opens Sun 1 November, 7pm NZDT.
Built To Fish. Inspired By Nature.
Catch More, Spend Less – Save Up to 55% with Our Essential Bundles
Wise Angler® 30 lbs Club Organic T-Shirt | Kingies Edition
StormX™ Cyclone Minnow 5" Soft Lure — Pilchard Glow UV
Wise Angler T-Shirt | Built to Fish. Inspired by Nature.
StormX™ Storm Shad 7" Soft Lure — Whitebait Silver
StormX™ Cyclone Minnow 5" Soft Lure — Gars Flash - Glow UV
StormX™ Cyclone Minnow 5" Soft Lure — Squid Ink - Glow UV
Passionate Anglers, Sustainable Solutions
We're anglers just like you: passionate about fishing and committed to keeping our waters healthy for future generations.
Wise Angler was born to make a positive impact on recreational fishing and set a new standard built around sustainability.
- Anglers, just like you
- Protecting our waters for future generations
- Setting a new standard for sustainability in recreational fishing
Our Core Values
At Wise Angler, our values of sustainability, innovation, and durability shape everything we do — creating products that perform well.
Our Impact
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So far, we’ve saved over 125.000 single-use plastic packages from ending up in our oceans
Live Bait Hook
Hooked on Quality and Precision
Our Live Bait Hook is crafted from high-carbon steel for exceptional strength and durability. Featuring an ultra-sharp needle point, it ensures precise hooks every time, delivering unmatched performance for your fishing experience. Perfect for both seasoned anglers and beginners.
What Our Anglers Are Saying
Your Questions, Answered
Find answers to your most common questions about our products to shipping and beyond.
Where do you ship from?
We are a business based in New Zealand and we ship our products from the city of sails, Auckland.
How can I become a retailer?
If you're interested in becoming a Wise Angler retailer, it's a simple process. Just click on the "Login" button on our website and create an account. Once you've created an account, we will reach out to your business to verify your account and discuss the details of becoming a retailer. We value our retail partners and are always looking to expand our network.
How long will my shipping take?
We process your order within the day you purchase. For delivery, please allow 3 to 5 days. Metro area overnight. Please note that if your order is being shipped overseas, it may take anywhere from 5 to 15 days to arrive. However, please keep in mind that unforeseen delays, such as weather conditions or courier issues, may occur which are out of our control. Once your order has been shipped, you will receive a tracking number which will allow you to monitor your package until it is delivered.
Do you ship outside of New Zealand?
We do offer shipping services worldwide. Our international and domestic customers can choose from standard and free shipping options based on their location and order value. When you place an order, please provide your shipping address, and we will calculate the shipping cost for you at checkout.
Read Our Expert Tips and Stories
