BUILT TO PERFORM. INSPIRED BY NATURE.

The Evolution of Soft lURES Starts Here

StormX™ fuses cutting-edge materials with serious angler performance. Ultra-durable. Scent-infused. Floating design.
Packed in 100% compostable bags made from plants, not plastic.

Make the switch. Fish harder. Leave no trace.

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Wise Angler® 30 lbs Club Organic T-Shirt | Kingies Edition

$79.90 NZD

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Wise Angler® 30 lbs Club Organic T-Shirt – Snapper Edition

$79.90 NZD

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INSPIRE BY NATURE

Let customers speak for us

from 28 reviews

Sorry guys. The weather has been absolutel rubbish in my area .so haven't had a chance to get out fishing

Wayne Frankhouser

Beak Hook - Extra Long Point Fluro Green

10/30/2025

Light Tackle rules!

I like light tackle fishing, the Demon Circles are great because they are easy to set being a fine wire hook. I only fish circles and recurves for bait fishing. The green aspect of the Wise Angler product is great. An added bonus is dealing with the people. They really are great people. Some will say hooks are hooks. Like many others I will say that 10% of fishermen catch 90% of the fish. I'm not boasting - but I do ok. IMO it is the detail that makes the difference. Great hooks and environmentally friendly packaging seals the deal for me.

Michael Parker

Beak Hook - Extra Long Point / Pink

10/08/2025

Good communication

Skipper Rutts

Demon Circle Hook

10/08/2025

Great quality hooks with impressive results.

These fishing hooks are fantastic for both amateur and seasoned anglers. Their durability and versatility make them worth every penny. I highly recommend them to anyone looking for reliable hooks for their tackle box.

Jono Van Vurren

Beak Hook - Extra Long Point / Luminous Green

10/08/2025

Good communication

Skipper Rutts

Live Bait Hook

10/08/2025

Great quality hooks with impressive results.

Jono Van Vurren

Demon Circle Hook

10/08/2025

Great NZ Company