We take our commitment to sustainable fishing practices seriously and constantly strive to reduce our carbon footprint. That's why we've partnered with Carbon Click, a leading environmental organization, to help us achieve our goals.

But that's not all - we're proud to say that our compostable packaging is certified to meet the highest standards, including ASTM6400 and EN1343. This certification ensures that we're doing everything we can to minimize our impact on the planet.

Protecting NZ's Coastline

Plastic pollution is severely impacting the coastline around New Zealand. It contaminates beaches, harms marine animals, and disrupts fragile ecosystems.

Plastic debris can entangle marine life, leading to injury or death. And they often confuse plastic with food, which can result in starvation or internal injuries.

It's essential to take action by making more sustainable choices and we're committed to growing our range of products to help you make those decisions as easy as possible.

Support Sustainable Fishing Practices

Anglers have a major responsibility in preserving the equilibrium of marine ecosystems. By following catch limits, employing catch-and-release methods, and avoiding vulnerable areas, we can help maintain fish populations and ensure the long-term viability of recreational fisheries and the livelihoods of the communities that depend on fishing and tourism.

Plastic pollution and bottom trawling are also the major threats to marine life. To prevent further reduction in the quality of fish stocks and begin to replenish them, we need to take immediate action by making more meaningful choices in our angling adventures.

Join the movement to restore our coastal fisheries

As a Proud Gold Partner of LegaSea, Wise Angler fully invests in amplifying the sustainability message in fishing beyond our products. Success lies in widespread public support and understanding of policy and fisheries management reform and in minimizing the environmental impacts of fishing.
But we can't do it alone. Together, we can achieve so much more. Every person counts in this mission to protect our marine ecosystems for future generations. Join the team, and let's make a difference together.

Sun rise over sea cliffs in New Zealand

Eco Friendly Shipping

We've taken a significant step towards reducing our carbon footprint by using r3pack, one of the most sustainable suppliers in Australasia, for our mailers. They are certified to meet AS4736 and AS5810 standards, making them one of the most eco-friendly options available.

We also strongly encourage our customers to consider bulk buying, as this reduces carbon emissions from multiple deliveries.

Good for the catch Good for the earth