Taking Action: Closing the Sustainability Gap in Fishing Brands

Taking Action: Closing the Sustainability Gap in Fishing Brands

The recreational fishing industry is a significant source of plastic pollution, with 60% of it stemming from single-use plastic packaging. This alarming fact underscores the critical need for sustainable practices in the industry. A primary pollutant in this context is the single-use plastic packaging commonly used for fishing gear and accessories. However, there's a growing optimism as sustainable alternatives begin to surface, offering a path towards a cleaner and healthier marine ecosystem.



 The Science Behind Recyclability Rates of Flexible Plastics

Recycling flexible plastic packaging poses significant challenges, primarily due to its complex composition which often blends different types of plastics. This complexity makes the separation and processing of these materials difficult in standard recycling facilities. As a result, only a small fraction of flexible plastics are recycled, with estimates suggesting that less than 10% of these materials make it through the recycling process. Moreover, the quality of these plastics degrades with each recycling cycle, limiting their recyclability to a maximum of two to three times before the material becomes too low in quality for further use.


What is the Solution?

Certified compostable packaging made from renewable resources, such as sugarcane and cornstarch, is revolutionizing the fishing industry. Brands like Wise Angler have taken the lead in adopting this eco-friendly packaging, setting a new standard for the industry. These packaging materials are not only biodegradable but also have a significantly lower carbon footprint compared to traditional plastic packaging.

Why is it Important?

The impact of plastic pollution on our oceans and marine life cannot be overstated. Single-use plastic packaging, when not disposed of properly, ends up in our waterways, where it takes hundreds of years to decompose. This pollution poses a serious threat to marine ecosystems, causing harm to fish, seabirds, and other marine animals. By embracing sustainable alternatives, we can significantly reduce the amount of plastic waste entering our oceans and protect the delicate balance of marine life.

How Can Anglers and Retailers Make a Difference?

Anglers and retailers play a crucial role in driving the shift towards sustainable practices in the recreational fishing industry. By choosing products that come in compostable packaging, anglers can actively contribute to reducing plastic pollution. Additionally, retailers can support sustainable brands like Wise Angler by stocking their products and educating customers about the benefits of eco-friendly packaging. Together, anglers and retailers can create a demand for sustainable alternatives and encourage other brands to follow suit.

The Collective Responsibility

Addressing the sustainability gap in the recreational fishing industry requires a collective effort. It is not just the responsibility of brands, anglers, and retailers, but also of policymakers, environmental organizations, and consumers. By raising awareness about the issue and advocating for sustainable practices, we can create a positive change. Together, we can ensure a healthier marine environment for future generations to enjoy the beauty of fishing while preserving the delicate ecosystems that sustain it.

It is time for the recreational fishing industry to take a stand against plastic pollution. By embracing sustainable alternatives like certified compostable packaging, brands like Wise Angler are leading the way towards a cleaner and greener future. Let us all join hands and make a difference by choosing eco-friendly options and supporting initiatives that prioritize the health of our oceans. Together, we can turn the tide on plastic pollution and create a sustainable future for recreational fishing.