![The Lateral Line Milan Radonich Nathan O'Hearn](http://wiseangler.co.nz/cdn/shop/files/lateral.jpg?v=1700599008&width=2000)
A Sustainable Fishing Revolution.
We are anglers just like you, and just like you we're passionate about fishing and deeply committed to preserving the beauty and health of our waters for future generations.
Our brand was born out of a desire to create a positive impact in the recreational fishing industry and set a new standard that aligns with our mission for sustainability.
Our Mission
![sustainability fishing legasea sustainable coastlines](http://wiseangler.co.nz/cdn/shop/files/Untitled_design_1.png?v=1694821827&width=1200)
![New Zealand native bush](http://wiseangler.co.nz/cdn/shop/files/New_Zealand_Native_Bush.jpg?v=1695027958&width=1200)