Wise Angler's Sustainability Promise

Wise Angler's Sustainability Promise

Our commitment to sustainability sets us apart from global fishing tackle companies. Wise Angler is committed to making a positive impact on the environment. Our sustainability promise is to deliver all fishing products completely plastic-free. We understand the urgent need to protect our oceans and marine life from pollution, and we are taking significant steps to achieve this goal.

Why Plastic-Free Matters

Plastic pollution has become a global crisis, with devastating effects on marine ecosystems. Single-use plastic packaging and mailers are major contributors to this problem. By eliminating plastic from our packaging, we are reducing the amount of waste that ends up in the ocean and threatening marine life.

Renewable Plant-Made Materials

At Wise Angler, we are proud to use renewable plant-made materials in our packaging and mailers. These materials are not only eco-friendly but also biodegradable, ensuring they do not linger in the environment for centuries. By opting for sustainable alternatives, we are minimizing our carbon footprint and promoting a circular economy within the recreational fishing industry.

The Environmental Impact

By eliminating 2 million single-use plastic packaging and mailers from entering the ocean each year, Wise Angler estimates a significant reduction in plastic waste. But what about the carbon footprint? Let's do the math.

On average, the production of a single-use plastic package or mailer emits approximately 5 grams of carbon dioxide (CO2) into the atmosphere. With 2 million plastic packaging items eliminated annually, we can save a staggering 10,000 kilograms (or 10 metric tons) of CO2 emissions. This reduction in carbon footprint is equivalent to:

  • Planting 250 trees and letting them grow for 10 years.
  • Powering 1,000 homes with electricity for a month
  • Driving a car for 100,000 kilometres

A Sustainable Future for Fishing

Wise Angler's commitment to sustainability goes beyond plastic-free packaging. We actively promote sustainable fishing practices to preserve our fishery life for generations to come. By adopting responsible fishing techniques, such as catch-and-release and respecting fishing regulations, we ensure the long-term health of our oceans and the abundance of fish.

Join us in our mission to create a circular recreational fishing industry that prioritizes environmental protection. Together, we can make a difference and secure a sustainable future for fishing.