Hooks, swivels, StormX soft lures and apparel. Designed in New Zealand, shipped plastic-free.
Try every Wise Angler hook style, from circle and octopus to live bait hooks, in the sizes you choose. Then stock up on what works.
$63.15$157.87 Save $94.72
The first thing a fish feels, and the last thing between you and the catch.
High-carbon steel octopus, circle, beak and live bait hooks, in the patterns and sizes NZ anglers use.
Brass and stainless steel, built for salt water.
Rolling swivels and snaps in brass, with stainless steel snaps for strength and rust resistance.
From $9.49
CAD-engineered profiles in a cleaner, PVC-free TPE.
The paddle-tail Cyclone Minnow and the fork-tail Storm Shad, from 3" to 7", in home-compostable packs.
Ready-to-fish kits, saving up to 59%.
Matched kits of our hooks, swivels and StormX lures, from the Sample Bundle to the StormX Complete Collection.
Wear the brand you fish with.
Tees, hoodies, long-sleeves and caps, including organic cotton tees.
Every Wise Angler order leaves in plastic-free, compostable packaging. Pack by pack, it adds up.
125,000+
plastic packages saved and counting.
Plastic-free packaging on every product. StormX packs are certified AS 5810 home-compostable.
StormX lures are non-toxic TPE, free of PVC, plastisol and phthalates.
Our lures are not biodegradable, and we won't claim they are. It's the packaging that's compostable.
All 52 products in one place, with filters, quick view and add to cart.
Shop all 52 products
Built To Fish.
Inspired By Nature.
Swivels and snaps for every rig, in one pack. $25.62$28.47Save $2.85
Every StormX size and colour in one box. $134.99$239.85Save $104.86
