Fishing gear that sets the standard.
Hooks, swivels, StormX soft lures and bundles, designed in New Zealand for quality, fishability and sustainability, and shipped in plastic-free, compostable packaging.
- Plastic-free, compostable packaging
- CAD-engineered StormX
- Designed in NZ
- 125,000+ plastic packages saved
Built for every rig.
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Bundles
Matched kits, ready to fish.
12 products · from $25.62 → -
StormX soft lures
PVC-free TPE lures in compostable packs.
19 products · from $15.99 → -
Hooks
High-carbon steel, in the sizes NZ anglers use.
7 products · from $9.49 → -
Swivels
Brass rolling swivels and stainless snaps.
6 products · from $9.49 → -
Apparel
Tees, hoodies and caps for days on the water.
12 products · from $39.90 →
Save more with a bundle.
Matched kits of our hooks, swivels and StormX lures, ready to fish. Save up to 59%.
StormX The Collection
Every StormX pack in one box: 15 retail packs across Cyclone Minnow 3", 4", 5" and Storm Shad 5" and 7". Small profiles for trout and kahawai, up to 7" for big fish feeding on big baitfish.
Hook Up Bundle · $28.32, save $3.15All bundles
Sample Bundle · $63.15, save $94.72All bundles
Swivel Pro Bundle
Swivels and snaps for every rig, in one pack. $25.62$28.47Save $2.85
Swivel Pro Bundle · $25.62, save $2.85All bundles
StormX The Collection
Every StormX size and colour in one box. $134.99$239.85Save $104.86
StormX The Collection · $134.99, save $104.86All bundles
Sample Bundle · $63.15, save $94.72All bundlesCompare bundles12 bundles to compare, saving up to 59%.
Compare all bundles
Shop everything.
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StormX soft lure
StormX Storm Shad 7" Soft Lure — Whitebait Silver
5 lures per pack$15.99$3.20 a lure -
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StormX soft lure
StormX Storm Shad 5" Soft Lure — Pilchard Glow UV
6 lures per pack$15.99$2.67 a lure -
StormX soft lure
StormX Storm Shad 7" Soft Lure — Gars Flash - Glow UV
5 lures per pack$15.99$3.20 a lure -
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StormX soft lure
StormX Cyclone Minnow 5" Soft Lure — Squid Ink - Glow UV
5 lures per pack$15.99$3.20 a lure -
StormX soft lure
StormX Cyclone Minnow 5" Soft Lure — Gars Flash - Glow UV
5 lures per pack$15.99$3.20 a lure -
StormX soft lure
StormX Cyclone Minnow 3" Soft Lure — Squid Ink - Glow UV
8 lures per pack$15.99$2.00 a lure -
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StormX soft lure
StormX Cyclone Minnow 5" Soft Lure — Pilchard Glow UV
5 lures per pack$15.99$3.20 a lure -
StormX soft lure
StormX Cyclone Minnow 4" Soft Lure — Whitebait Silver
6 lures per pack$15.99$2.67 a lure -
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Bundle
StormX Ultimate Bite Mix Bundle
$59.99Shop the bundle – StormX Ultimate Bite Mix Bundle$79.95Save $19.96 -
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Bundle
StormX Variety Pack – Buy 3, Get 2 FREE
$47.97Shop the bundle – StormX Variety Pack – Buy 3, Get 2 FREE$79.95Save $31.98 -
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Beak Hook - Color Trio Bundle
$30.57Shop the bundle – Beak Hook - Color Trio Bundle$35.97Save $5.40 -
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Nothing matches all of those filters.
Quality. Fishability. Sustainability.
Hooks that hold
High-carbon steel hooks in the patterns and sizes NZ anglers use, from octopus and circle hooks to extra-long-point beak hooks.
Terminal tackle you can trust
Brass rolling swivels, with stainless steel snaps for strength and rust resistance in salt water.
CAD-engineered lures
Every StormX profile starts as a CAD model. Non-toxic TPE, free of PVC, plastisol and phthalates.
Compostable packaging
Plastic-free, compostable packaging. StormX packs are certified to AS 5810 for home composting.
Designed in New Zealand
Born on New Zealand's wild shores, designed by anglers who fish the same water you do.
Proud LegaSea partner
We partner with LegaSea, which works for healthier, more abundant fisheries in New Zealand.
125,000+
plastic packages saved and counting.
Honest note: StormX lures are TPE, not biodegradable. It's the packaging that's compostable. Our sustainability story →
Guides to fish smarter.
- StormX guide
Which StormX lure?
Pick by species and size, see the rigging guide and every colour.
Open the StormX guide → - Bundles guide
Which bundle fits your fishing?
Compare every bundle, what's inside and how much you save.
Compare bundles → - Hooks
Octopus, circle, beak or live bait?
Browse every hook pattern and size in high-carbon steel.
Shop hooks → - Swivels
Rolling swivels and snaps
Brass rolling swivels and stainless snaps for every rig.
Shop swivels → - Sustainability
Why plastic-free packaging?
How our compostable packaging works and how to dispose of it.
Read more → - Journal
Stories and tips
News, fishing tips and stories from the Wise Angler team.
Read the journal →
How much is shipping?
Shipping is free on NZ orders over $75. Orders are dispatched within 48 hours (2 working days) and usually arrive within 2–7 working days in New Zealand, depending on location. Live courier rates are shown at checkout. We also ship worldwide; international rates are calculated at checkout. Shipping policy
Is the packaging really plastic-free?
Yes. Our packaging is plastic-free and compostable. StormX packs are certified to AS 5810 for home composting. Follow the disposal instructions on each pack.
Are StormX lures biodegradable?
No, and we don't claim they are. StormX lures are made from non-toxic TPE, free of PVC, plastisol and phthalates. It's the packaging that's compostable.
Why buy a bundle?
Bundles group hooks, swivels or StormX lures into ready-to-fish kits at a lower price than the compare-at price shown. Compare all bundles.
Can I return something?
You have 7 days from receiving your order to request a return. Email info@wiseangler.co.nz with your order number. Refund policy
Built To Fish. Inspired By Nature.
Shop all 52 products