Stock the standard.
Tackle built to perform, in packaging made with nature in mind. Give your customers a reason to come back.
Apply to stock Wise Angler Trade accounts for tackle stores in New Zealand, Australia and the USA.- Trade pricing
- Order in packs of 5
- Store Finder listing
- Compostable hook packs
A range that earns its shelf space
Gear anglers ask for
Hooks, swivels, soft baits and bundles designed for real conditions.
A reason to choose you
Our sustainability focus gives shoppers a reason to pick your shelves.
Packs that sell themselves
Clean, consistent packaging that stands out on a crowded hook wall.
From application to first order
Apply
Tell us about your store below.
We review
Our team checks your details and gets in touch.
Log in
Once approved, trade prices show across the site.
Order
Order online in packs of 5 per product.
Quick Start Bundle
- A ready-made opening order, put together for you
- The core lines anglers come in for
- A consistent look on your wall from day one
Made for every angler
Trusted by tackle shops
Open your trade account
Three short sections, a couple of minutes. We'll be in touch once we've reviewed your details.
- Trade prices on the full range once approved
- Payment terms agreed with you
Good to know
Yes. Each product is ordered in packs of 5, so 5, 10, 15 and so on.
Tackle and outdoor retailers with a registered business. We ask for your NZBN, ABN or US EIN on the form.
Once your account is approved, log in with the email and password you set here and trade prices show across the whole site.
Payment terms are agreed with you when your account is approved.
Orders ship directly to your store. We'll go through delivery details with you when your account is set up.
We review every application personally and contact you as soon as we've been through your details.
Yes. Approved stockists can be listed on our Store Finder so local anglers can find you.
Built To Fish. Inspired By Nature.
Terms and conditions
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