Products

EXPLORE OUR SOFT LURE RANGE

Built to Fish.

Inspired by Nature.

The Evolution of Soft lURES Starts Here

StormX™ fuses cutting-edge materials with serious angler performance. Ultra-durable. Scent-infused. Floating design.
Packed in 100% compostable bags made from plants, not plastic.

Make the switch. Fish harder. Leave no trace.

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WISE ANGLER Tuna Tee Edition

$49.90 NZD

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WISE ANGLER Tuna Tee Edition ( Long-Sleeve)

$49.90 NZD

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Wise Angler® 30 lbs Club Organic T-Shirt | Kingies Edition

$79.90 NZD

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Wise Angler® 30 lbs Club Organic T-Shirt – Snapper Edition

$79.90 NZD

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Built to fish.
INSPIRE BY NATURE.

Let customers speak for us

from 14 reviews

would love it in 3in for trout tho

Blake Steen

StormX™ Cyclone Minnow 5" Soft Lure

04/20/2026

Very nice lure that swims well. Impressive

Craige

StormX™ Cyclone Minnow 4" Soft Lure

02/09/2026

Absolutely insane hook these light circles have got an incredible hook up rate whether surfcasting off the sand or stray lining off the rocks 💯💯recommend

CRAIG ROGERS

Light Circle Hook

02/06/2026

Really happy with the quality of these hooks

M.W.

Octopus Hook

01/20/2026

Used the 3” StormX soft bait and had a great mission landing 4 good sized trout definitely recommend giving them a go in the freshwater

Noah

WISE ANGLER

12/21/2025

Awesome product and service

Rob Henry

StormX™ Storm Shad 5" Soft Lure

Great mix of lures

John George

StormX™ Storm Shad 7" Soft Lure

12/17/2025

Sorry guys. The weather has been absolutel rubbish in my area .so haven't had a chance to get out fishing

Wayne Frankhouser

Beak Hook - Extra Long Point Fluro Green

10/30/2025

Good communication

Skipper Rutts

Demon Circle Hook

10/08/2025

Great NZ Company

Have just started using Wise angler hooks and already caught some great fish, will recommend them to anyone wanting to try new hooks

Philip Ryan

Beak Hook - Extra Long Point / Luminous Green

Great quality hooks with impressive results.

These fishing hooks are fantastic for both amateur and seasoned anglers. Their durability and versatility make them worth every penny. I highly recommend them to anyone looking for reliable hooks for their tackle box.

Jono Van Vurren

Light Tackle rules!

I like light tackle fishing, the Demon Circles are great because they are easy to set being a fine wire hook. I only fish circles and recurves for bait fishing. The green aspect of the Wise Angler product is great. An added bonus is dealing with the people. They really are great people. Some will say hooks are hooks. Like many others I will say that 10% of fishermen catch 90% of the fish. I'm not boasting - but I do ok. IMO it is the detail that makes the difference. Great hooks and environmentally friendly packaging seals the deal for me.

Michael Parker

Beak Hook - Extra Long Point / Pink

Live Bait Hook

Ultra Sharp Hooks

Extremely sharp.

Thore Garbers

Beak Hook - Color Trio Bundle

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You might also like

The Evolution of Soft lURES Starts Here

Make the switch. Fish harder. Leave no trace.

WISE ANGLER Tuna Tee Edition

WISE ANGLER Tuna Tee Edition ( Long-Sleeve)

Wise Angler® 30 lbs Club Organic T-Shirt | Kingies Edition

Wise Angler® 30 lbs Club Organic T-Shirt – Snapper Edition

Filter

Built to fish.
INSPIRE BY NATURE.

Let customers speak for us

Commonly searched

You might also like

The Evolution of Soft lURES Starts Here

Make the switch. Fish harder. Leave no trace.

WISE ANGLER Tuna Tee Edition

WISE ANGLER Tuna Tee Edition ( Long-Sleeve)

Wise Angler® 30 lbs Club Organic T-Shirt | Kingies Edition

Wise Angler® 30 lbs Club Organic T-Shirt – Snapper Edition

Built to fish. INSPIRE BY NATURE.

Let customers speak for us

Built to fish.
INSPIRE BY NATURE.