Fish Wisely

Compostable Packaging

Reel it in sustainably

Join the revolution

Fish Wisely

Compostable Packaging

Reel it in sustainably

Join the revolution

Fish Wisely

Compostable Packaging

Reel it in sustainably

Join the revolution

Fish Wisely

Compostable Packaging

Reel it in sustainably

Join the revolution

Fish Wisely

Compostable Packaging

Reel it in sustainably

Join the revolution

Fish Wisely

Compostable Packaging

Reel it in sustainably

Join the revolution

Fish Wisely

Compostable Packaging

Reel it in sustainably

Join the revolution

Fish Wisely

Compostable Packaging

Reel it in sustainably

Join the revolution

Featured Products

Beak Hook - Extra Long Point / Luminous Green Beak Hook - Extra Long Point / Luminous Green

Beak Hook - Extra Long Point / Luminous Green
WISE ANGLER Tuna Tee Edition WISE ANGLER Tuna Tee Edition

WISE ANGLER Tuna Tee Edition
Beak Hook - Extra Long Point Fluro Green Beak Hook - Extra Long Point Fluro Green

Beak Hook - Extra Long Point Fluro Green
WISE ANGLER Debut Cap - Limited Edition WISE ANGLER Debut Cap - Limited Edition

WISE ANGLER Debut Cap - Limited Edition
Coast Lock Snap Rolling Swivel Coast Lock Snap Rolling Swivel

Coast Lock Snap Rolling Swivel
WISE ANGLER Classic Tee WISE ANGLER Classic Tee

WISE ANGLER Classic Tee
Octopus Hook Octopus Hook

Octopus Hook
Beak Hook - Extra Long Point Fluro Green Beak Hook - Extra Long Point Fluro Green

Beak Hook - Extra Long Point Fluro Green
Demon Circle Hook Demon Circle Hook

Demon Circle Hook
Beak Hook - Extra Long Point / Luminous Green Beak Hook - Extra Long Point / Luminous Green

Beak Hook - Extra Long Point / Luminous Green
Beak Hook - Extra Long Point / Pink Beak Hook - Extra Long Point / Pink

Beak Hook - Extra Long Point / Pink
Light Circle Hook Light Circle Hook

Light Circle Hook
Live Bait Hook Live Bait Hook

Live Bait Hook
Our Products

Plastic-free fishing

We're anglers just like you. And just like you, we want to leave our waters in a better condition than they are today, so our future generations can experience the beauty and thrill of this amazing sport we love.

That's why our mission is to protect marine life, birds, and coastlines from plastic pollution. And we're doing that through our plastic-free packaging and circular solutions which are setting a new standard for recreational fishing.

More About Sustainability
The Facts
14M

Over 14 million tonnes of plastic ends up in the ocean every year

Our Impact
60.000

So far, we’ve saved over 60,000 single-use plastic packages from ending up in our oceans

rock fishing west coast New Zealand

Guides, Tips & Tricks

Check out our journal for guides on how to compost our packaging or use our products, through to secrets about our favourite fishing spots and handy tips for angling as sustainably as possible.

Read Our Journal

Join the sustainable fishing revolution

Our Products
sustainable fishing New Zealand Australia