Fish Wisely

Compostable Packaging

Reel it in sustainably

Join the revolution

Fish Wisely

Compostable Packaging

Reel it in sustainably

Join the revolution

Fish Wisely

Compostable Packaging

Reel it in sustainably

Join the revolution

Fish Wisely

Compostable Packaging

Reel it in sustainably

Join the revolution

Fish Wisely

Compostable Packaging

Reel it in sustainably

Join the revolution

Fish Wisely

Compostable Packaging

Reel it in sustainably

Join the revolution

Fish Wisely

Compostable Packaging

Reel it in sustainably

Join the revolution

Fish Wisely

Compostable Packaging

Reel it in sustainably

Join the revolution

Plastic-free fishing

We're anglers just like you. And just like you, we want to leave our waters in a better condition than they are today, so our future generations can experience the beauty and thrill of this amazing sport we love.

That's why our mission is to protect marine life, birds, and coastlines from plastic pollution. And we're doing that through our plastic-free packaging and circular solutions which are setting a new standard for recreational fishing.

The Facts
14M

Over 14 million tonnes of plastic ends up in the ocean every year

Our Impact
125.000

So far, we’ve saved over 125.000 single-use plastic packages from ending up in our oceans

rock fishing west coast New Zealand

Guides, Tips & Tricks

Check out our journal for guides on how to compost our packaging or use our products, through to secrets about our favourite fishing spots and handy tips for angling as sustainably as possible.

Join the sustainable fishing revolution

sustainable fishing New Zealand Australia