EXPLORE OUR SOFT LURE RANGE
Built To Fish. 
Inspired By Nature.
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The Evolution of Soft lURES Starts Here

StormX™ fuses cutting-edge materials with serious angler performance. Ultra-durable. Scent-infused. Floating design.
Packed in home-compostable bags made from plants, not plastic.

Make the switch. Fish harder. Leave no trace.

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Demon Circle Hook by Wise Angler
Demon Circle Hook close-up by Wise Angler

Demon Circle Hook

From $11.99 NZD
From $11.99 NZD
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Hook Up Bundle by Wise Angler
The Hook Up Bundle close-up by Wise Angler
Sale

Hook Up Bundle

$28.32 NZD
$31.47 NZD $28.32 NZD
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Impressed Rolling Swivel by Wise Angler
Impressed Rolling Swivel close-up by Wise Angler

Impressed Rolling Swivel

From $11.49 NZD
From $11.49 NZD
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Italian Snap Rolling Swivel by Wise Angler
Italian Snap Rolling Swivel close-up by Wise Angler

Italian Snap Rolling Swivel

From $9.49 NZD
From $9.49 NZD
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Light Circle Hook by Wise Angler
Light Circle Hook close-up by Wise Angler

Light Circle Hook

From $10.49 NZD
From $10.49 NZD
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Live Bait Hook by Wise Angler
Live Bait Hook close-up by Wise Angler

Live Bait Hook

From $11.99 NZD
From $11.99 NZD
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Livebait Bundle by Wise Angler
Livebait Bundle close-up by Wise Angler
Sale

Livebait Bundle

$70.75 NZD
$108.84 NZD $70.75 NZD
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Octopus Hook by Wise Angler
Octopus Hook close-up by Wise Angler

Octopus Hook

From $9.49 NZD
From $9.49 NZD
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Black Friday · Early access

The Mystery Tackle Box

  • Over $900 NZDIn retail value, in one box
  • Limited numbersOnce they're gone, they're gone
  • 48h early accessThe waitlist gets in before the public
Join the waitlistFree to join. No commitment to buy.
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Built To Fish.
Inspired By Nature.