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Next-Gen Soft Lures. Built to Perform.
Born in the wild waters of New Zealand, StormX™ Soft Lures by Wise Angler combine the power of nature with the precision of performance engineering. Designed for anglers who demand results and respect the ocean, StormX delivers lifelike movement, incredible durability, and eco-conscious innovation. Every lure is built with ElaStormX™ Technology, a hyper-stretchy, ultra-tough, and non-toxic material that’s completely PVC-free, plastisol-free, and phthalate-free. Its floating design ensures a natural presentation that triggers strikes, while ProBait™ Natural Scent mimics real prey to keep fish holding on longer. Packaged in 100% certified compostable materials, StormX leads the way in sustainable fishing, eliminating single-use plastics from the soft lure segment and delivering the next generation of high-performance soft baits.
Inspired by nature.
Why Choose Us?
If You’re Not Early… You’re Just Another Angler.
StormX™ Early Access — Limited Drop. Limited Price. Don’t miss the first wave.
Up to 60% off
explore our bundle collection
More tackle. More Savings. Less Waste.
Dressed to Catch!
Certified 100% compostable.
Eliminates single-use plastics.
Infused with real prey essence.
Holds fish on longer for hookups.
Ultra-durable, hyper-stretchy.
PVC-free, non-toxic innovation
Naturally buoyant, lifelike motion.
Triggers strikes cast after cast.
What Makes StormX Different.
Angler's Choice
Our top StormX™ picks and best-value bundles of hooks and swivels — selected by real anglers.
Find Quick Answers
Why StormX ?
StormX™ Soft Lures are performance engineered & sustainability focused.
What are StormX™ lures made of?
When will my StormX™ Bundle be shipped?
Why are StormX™ lures floating?
Do StormX™ lures come scented?
How do I dispose of packaging properly?
Are StormX™ lures safe for the ocean?
Is Wise Angler adding jig head hooks to the StormX™ range?
StormX™ is made from an eco-friendly TPE compound — engineered for high performance and lifelike action, without the harmful plastics found in traditional soft baits.
Our material is:
Non-Toxic, PVC-Free, Plastisol-Free & Phthalate-Free.
You get premium durability and stretch — with a lower impact on our oceans.
StormX™ Bundles are a pre-order item. Orders will begin shipping at the end of November. You’ll receive tracking via email as soon as your bundle is on the way.
StormX™ is naturally buoyant. Floating lures deliver more lifelike movement and increase strike visibility — especially in pauses.
Yes. Every pack uses our ProBait™ Natural Scent infusion — designed to mimic prey and improve hook-up rates..
Outer Bag: Home Compost — simply place it in your home compost bin, or your council food/green waste bin for collection.
Inner Tray: Commercial Compost, most petrol stations, transfer stations, commercial compost facilities, and waste processing centres will accept this material.
Together, this makes eliminating plastic in recreational fishing easier than ever and you’re helping the planet every time you rig up.
Yes. Our packaging is 100% compostable and it’s the first fully compostable soft bait packaging in the world.
The outer bag is Home Compostable (AS 5810), which means you can place it in your home compost or in your council’s food/green waste bin.
The inner tray is Commercial Compostable (ASTM D6400/D6868) and can go into commercial compost streams, which are accepted by most petrol stations, transfer stations and waste processing facilities.
This is not just marketing — this is real sustainability, engineered with Kiwi ingenuity, so anglers can finally enjoy high-performance lures without adding long-term plastics back into our environment.
Yes. We are currently working on the jig head hook design and expect to launch them in Q1 2026..
Orders
We accept major credit cards, PayPal, Apple Pay, and Google Pay.
What payment methods do you accept?
Can cancel my order after it has been placed?
How can I check the status of my order?
Can I return StormX™ if I change my mind?
What if Wise Angler sends me the wrong item by mistake?
Do you offer gift wrapping?
We accept all major credit cards, PayPal, Apple Pay, and Google Pay.
If you need to change or cancel your order, please contact us as soon as possible. We will do our best to accommodate your request, but once the order has been processed, we may not be able to make changes.
You can check the status of your order by logging into your account on our website or by using the tracking number provided in your shipping confirmation email.
No. StormX™ is a consumable product, and for safety and quality reasons, we cannot accept returns once the packaging is opened.
We will replace or exchange the product at no cost to you.
If we make an error — we fix it.
For more details, please refer to our full Return Policy page.
Not at this stage — sustainability first. No unnecessary single-use materials.
