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News

Leading-the-Tackle-Evolution WISE ANGLER
July 28, 2025

Leading the Tackle Evolution

Wise Angler: Leading the Way in Sustainable Recreational Fishing for Australia Australia’s recreational fishing industry is undergoing a critical transformation—driven by stricter environmental policies, rising consumer awareness, and a growing...

Why-Anglers-Are-Switching-to-Wise-Angler-Gear-Plastic-Free-Tackle WISE ANGLER
May 10, 2025

Plastic-Free Tackle | Why Anglers Are Choosing Wise Angler

The Rise of Plastic-Free Tackle As awareness around ocean pollution grows, so does demand for plastic-free fishing tackle. Anglers are now looking for gear that performs — without contributing to...

Let customers speak for us

from 27 reviews
Light Tackle rules!

I like light tackle fishing, the Demon Circles are great because they are easy to set being a fine wire hook. I only fish circles and recurves for bait fishing. The green aspect of the Wise Angler product is great. An added bonus is dealing with the people. They really are great people. Some will say hooks are hooks. Like many others I will say that 10% of fishermen catch 90% of the fish. I'm not boasting - but I do ok. IMO it is the detail that makes the difference. Great hooks and environmentally friendly packaging seals the deal for me.

Michael Parker
Beak Hook - Extra Long Point / Pink
10/08/2025

Good communication

Skipper Rutts
Demon Circle Hook
10/08/2025
Great quality hooks with impressive results.

These fishing hooks are fantastic for both amateur and seasoned anglers. Their durability and versatility make them worth every penny. I highly recommend them to anyone looking for reliable hooks for their tackle box.

Jono Van Vurren
Beak Hook - Extra Long Point / Luminous Green
10/08/2025

Good communication

Skipper Rutts
Live Bait Hook
10/08/2025
Great quality hooks with impressive results.

These fishing hooks are fantastic for both amateur and seasoned anglers. Their durability and versatility make them worth every penny. I highly recommend them to anyone looking for reliable hooks for their tackle box.

Jono Van Vurren
Demon Circle Hook
10/08/2025
Great NZ Company

Have just started using Wise angler hooks and already caught some great fish, will recommend them to anyone wanting to try new hooks

Philip Ryan
Beak Hook - Extra Long Point / Luminous Green
10/08/2025
Low Profile High Strength Swivels

These swivels are strong, reliable and also have an extremely low profile which is perfect for all fishing set ups. Highly recommend!!

HuntnHookNZ
Impressed Rolling Swivel
10/08/2025
Better Than Expected

Better than what I expected. Great quality, fast delivery.

Zack B.
Beak Hook - Extra Long Point / Luminous Green
10/08/2025
Razor Sharp Precision

Extremely sharp.

Thore Garbers
Beak Hook - Extra Long Point Fluro Green
10/08/2025
Perfect for Snapper Fishing

I reckon these are really effective for snapper fishing inner harbour, keeps it simple, no need for sliding sinkers which get caught up.

Nick Murphy
Barrel Brass Weight Rolling Swivel
10/08/2025
Strong Reliable and Eco Friendly

Strong, reliable and eco friendly. Would definitely recommend this product to anyone!!

HuntnHookNZ
Beak Hook - Extra Long Point Fluro Green
10/08/2025
Excellent Quality

Excellent quality. Full stop..

Thore Garbers
Coast Lock Snap Rolling Swivel
10/08/2025
Ultra Sharp Hooks

Extremely sharp.

Thore Garbers
Beak Hook - Color Trio Bundle
10/08/2025

Very good hook does the job great colours.👍🏻👍🏻👍🏻💯

Darryl Oreilly-Nugent
Beak Hook - Extra Long Point / Pink
10/07/2025

Love the hooks and happy to support you boys

Glenn Rappell
Demon Circle Hook
10/07/2025
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